Case Study: Portland Leather Goods achieves 16% more SMS revenue with Tie

Portland Leather Goods boosts SMS revenue 16% with Tie

Portland Leather Goods, a DTC leather brand, needed to scale its SMS channel as a core revenue driver but had limited visibility into high-intent, anonymous shoppers on its site. This lack of identification prevented them from reaching a large portion of interested visitors with their Postscript SMS abandonment flows. Their challenge was to expand reach while maintaining precision to protect list health and justify the cost of each SMS send.

The vendor Tie was implemented to identify these previously opted-in but anonymous shoppers and sync them compliantly into existing Postscript flows. By using Tie to power its browse and cart abandonment SMS, Portland Leather Goods drove a 16% increase in SMS revenue, delivered 45% more qualified SMS sends, and saw a 77% reduction in its unsubscribe rate, effectively expanding reach without sacrificing control or relevance.

Portland Leather Goods