Case Study: Jordan Craig achieves 50% site capture and record Q2 email revenue with Tie

Jordan Craig - Customer Case Study

Jordan Craig, an elite streetwear brand, was facing flat email revenue year over year and was dissatisfied with the performance of its identity resolution vendor. The brand needed to improve its email program and wanted to reactivate its list of over one million subscribers.

Tie executed a head-to-head trial against two competitors, identifying a significant number of existing subscribers and new anonymous visitors. Tie achieved 2 to 5 times higher onsite identification rates, capturing nearly 50% of site traffic. This drove a record Q2 email revenue, generating over $70k in incremental revenue and a 5.0x+ ROI for Jordan Craig.

Jordan Craig

Rob Varon

Director of Marketing