Case Study: Twillory restores email deliverability and inbox placement with Tie

How We Rescued Their Email Deliverability

Twillory, a menswear brand, faced a severe email deliverability crisis where their Google Postmaster score dropped, causing their emails to land in spam or promotions folders instead of the inbox. This put their holiday revenue targets at serious risk. They engaged Tie and its deliverability suite to address this challenge.

Tie implemented a strategic three-step plan that involved focusing on high-intent prospects, using AI-powered subdomains to warm up their reputation, and protecting their main domain. The results were immediate and significant. Twillory's Postmaster score returned to a High rating, achieving 100% inbox placement. The brand saw a 39% increase in open rates, a 42% boost in click rates, and added over 300,000 new and reactivated users, driving a major increase in revenue.

Twillory

Harry Cederbaum

Chief Operating Officer