Case Study: Twillory Restores Email Deliverability and Boosts Inbox Placement with Tie

How Twillory Used Identity Matching to Drive 5X ROI

Twillory, a menswear brand, faced a severe email deliverability crisis after Google's updates caused their Postmaster score to drop. This resulted in their emails landing in spam or promotions tabs instead of the primary inbox, which significantly threatened their holiday revenue targets. They turned to the vendor Tie and its deliverability suite for a solution.

Tie implemented a strategic three-step plan that involved focusing on high-intent prospects, using AI-powered subdomains to improve inbox placement, and protecting the main domain with side domains. The results were immediate and dramatic. Twillory's Postmaster score returned to a High rating, achieving 100% inbox placement. The brand saw a 39% increase in open rates, a 42% boost in click rates, and added over 300,000 new and reactivated users, driving a major increase in revenue.

Twillory

Harry Cederbaum

Chief Operating Officer