Case Study: Larsson & Jennings achieves 1,000+ emails added per day with Tie

How Larsson & Jennings Drove 1,000 High-Intent Emails Per Day

Larsson & Jennings, a London-based watch and accessories brand, needed a more effective way to grow its email list beyond its reliance on traditional pop-ups and conversion data. With limited ability to identify its anonymous website traffic, the brand was missing significant opportunities for growth and required a cutting-edge solution. They partnered with the vendor Tie to address this challenge.

Tie implemented its solution, which seamlessly integrated with the brand's existing workflows, to identify 44% of their anonymous US traffic. This strategy added over 1,000 high-intent email addresses per day, effectively doubling their active subscriber list without using pop-ups. As a result, Tie helped Larsson & Jennings increase its email revenue by more than $25,000 and achieve a 5x return on investment, contributing to a year-over-year revenue increase of over 200%.

Larsson & Jennings

Andrew Jennings

Founder