Case Study: Hollow achieves 51% list growth in 2 months with Tie

How Hollow Grew Their List 50% in 2 Months

Hollow, a maker of high-performance alpaca socks, faced working capital constraints that limited their growth plans and suffered from email deliverability issues caused by their previous identity resolution vendor. These challenges threatened to halt their rapid 300% year-over-year growth trajectory.

Tie provided a solution that included a $500,000 credit card to fund ad spend and free up working capital, alongside implementing their own identity resolution product. This combination enabled Hollow to increase investment on Meta and Google ads and effectively retarget new site visitors. The results were significant: Tie's identity solution identified 70% of site traffic monthly, fueling five-figure incremental revenue and achieving a 50% growth in their email list within the first two months, all while maintaining their 300% YoY growth.

Hollow

Zach Stuck

Chief Executive Officer