Case Study: CARIUMA turns anonymous visitors into buyers with Tie

How CARIUMA Turned 7,000+ Anonymous Visitors into Buyers

CARIUMA, a sustainable sneaker brand, faced a major challenge after the iOS 14 update disrupted Meta's tracking. This breakdown meant they could no longer reliably distinguish new visitors from returning customers in their ads, leading to inefficient spending and higher acquisition costs. Furthermore, their principle of not offering discounts made it difficult to grow their email list and capture high-intent anonymous shoppers who were leaving their site untracked.

The vendor Tie implemented its identification platform on CARIUMA's Shopify store, integrating with their existing tools in just a few hours. The solution captured previously invisible visitors and funneled them into targeted email flows based on their on-site behavior. This strategy allowed CARIUMA to build a owned audience without discounts. As a result, Tie helped CARIUMA identify over 7,000 new shoppers who made a purchase, significantly boosting sales, while also cleaning up their ad audiences to reduce wasted spend on prospecting campaigns.

Cariuma

Felipe Arajuo

Chief Digital Officer