Case Study: Caraway achieves 5.0x+ ROI and $100K+ incremental revenue with Tie

How Caraway maximized BFCM results

Caraway, a brand creating non-toxic kitchenware, faced challenges with ineffective solutions from other vendors trying to fill an identity gap. With a limited budget and timeline of less than a month, they needed a new growth channel to ensure their BFCM 2023 performance would be successful.

Tie provided a smart, supported trial with white-glove onboarding, requiring no added effort from Caraway's team during their busiest season. The solution identified 60% of their anonymous site traffic, grew their email list by 42%, and generated over $100,000 in incremental revenue monthly, achieving a 5.0x return on investment. This led to a sustained, long-term partnership with Tie.

Caraway

Connor Dault

VP, Growth & Digital Product