Case Study: Beekman 1802 recovers $520K in lost revenue with Tie

How Beekman 1802 Recovered $520K in Lost Revenue

Beekman 1802, a skincare brand, faced a significant challenge as their Klaviyo platform was failing to identify thousands of returning website visitors. This tracking gap meant high-intent shoppers were receiving irrelevant messaging or no follow-ups at all, leading to a decline in repeat purchases and substantial lost revenue that the marketing team lacked the bandwidth to manually recover.

The vendor Tie implemented its solution to automate returning shopper identification, seamlessly integrating with Klaviyo. This allowed Beekman 1802 to correctly segment and re-engage previously missed customers with targeted abandoned cart flows. The results were immediate, with Tie helping to recover over $520,000 in revenue from 4,754 new orders, all while maintaining a strong email deliverability score.

Beekman

Cortney Techakanokboon

Senior Digital Marketing Manager