Case Study: Cozy Earth achieves 15x ROI by turning anonymous traffic into revenue with Tie

Cozy Earth unlocks 15x ROI with Tie by identifying 20–45% of anonymous visitors

Cozy Earth, a luxury home goods company, faced a challenge with a significant portion of their website traffic remaining anonymous and unidentifiable, leaving potential revenue untapped. Their existing tools failed to integrate seamlessly, preventing them from effectively remarketing to these high-intent visitors. They turned to the vendor Tie to solve this problem.

Tie implemented its identity solution, which integrated directly with Cozy Earth's Attentive setup to identify 20-45% of their monthly anonymous visitors. This allowed Cozy Earth to route these shoppers into targeted email flows, resulting in a 15x ROI and generating over $520,000 in net revenue from returning shoppers that was previously lost. Tie achieved this while maintaining strong email deliverability for the brand.

Cozy Earth