Case Study: Caraway drives $152K+ in incremental BFCM revenue with Tie

Caraway drives $152K+ in incremental BFCM revenue with Tie

Caraway, a premium cookware brand, faced a challenge in capitalizing on traffic during their extended Black Friday Cyber Monday (BFCM) sales period. Their retention agency, New Standard, identified that Caraway's longer buying cycle and Klaviyo's limited visibility meant they were missing key groups: net-new visitors and existing profiles returning to the site after falling out of standard engagement windows. This limited their ability to re-engage high-intent shoppers ready to purchase.

To address this, New Standard implemented Tie's identity resolution to identify more website visitors. Tie was used to capture previously invisible site behavior, triggering incremental email flows that did not overlap with existing programs. This solution delivered $152K+ in incremental BFCM email revenue for Caraway, a 5.23% lift, by re-engaging 108,647 existing profiles and generating 349 new orders without increasing send volume or disrupting deliverability.

Caraway