Case Study: Buffy lifts inbox placement to 75% with Tie

Buffy lifts inbox placement to 75% and unlocks $60,000 with Tie

Buffy, a sustainable bedding brand, faced challenges with inconsistent email deliverability and inbox placement, particularly with a large portion of their emails landing in Gmail's Promotions tab. This limited the visibility and performance of their well-optimized lifecycle flows. Additionally, their SMS program was capped because many subscribed shoppers appeared anonymous onsite and could not be targeted.

Using Tie's Domain Warming and Tie Priority products, Buffy stabilized their sender reputation and shifted emails from the Promotions tab to the primary inbox. This solution improved visibility without changing their content or strategy. As a result, Buffy lifted their inbox placement to 75%, unlocked $60,000 in incremental revenue, and saw a 45% increase in ROI from flows protected by Tie. The vendor also helped them identify more anonymous SMS subscribers, leading to a 30.3% increase in abandonment flow sends.

Buffy