Case Study: Aviator Nation drives 11% of BFCM revenue with Tie

Aviator Nation drives 11% of BFCM revenue with Tie

Aviator Nation, a California apparel brand, faced the challenge of not being able to identify the vast majority of anonymous shoppers visiting their site, especially during the critical Black Friday period. With a mandate to grow without increasing promotions, they needed a way to reach more of the right people without risking their carefully built email list of over two million contacts. They implemented Tie's shopper intelligence solution to address this.

The solution from Tie, specifically its Tie ID product, resolved anonymous visitors into contactable profiles and pushed them into the brand's existing Klaviyo flows. This allowed Aviator Nation's abandonment campaigns to fire for shoppers who would have otherwise been invisible. The results were significant: Tie drove 11% of their total BFCM revenue and 14% of their Black Friday revenue, delivering a remarkable 1000x return on investment without any major changes to their strategy.

Aviator Nation