Case Study: The Muzzle Movement boosts support efficiency with Tidio’s Lyro AI

A Tidio Case Study

Preview of the The Muzzle Movement Case Study

The Muzzle Movement Boosts Support Efficiency with Lyro AI

The Muzzle Movement, a UK ecommerce brand specializing in ethical dog muzzles, was growing quickly and handling more than 1,200 monthly support tickets. To keep up with rising questions about products, shipping, and order changes while maintaining consistent answers, the company turned to Tidio and its AI Agent, Lyro.

Tidio implemented Lyro AI across customer touchpoints with a knowledge base of 523 articles, support ticket automation, and multiple bots for support, sales, and lead generation. The result was a 74% AI resolution rate on tickets, a 90.91% engagement rate with lead generation bots, 22.42% engagement with problem-solving bots, and 5.93% engagement with sales bots, helping The Muzzle Movement scale support more efficiently while improving visitor engagement.


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