Case Study: Procosmet boosts lead generation and conversions with Tidio

Procosmet Lead Generation Surges After Installing Tidio

Procosmet is an Italian ecommerce beauty brand that needed a faster, simpler way to manage customer service and order changes. Before using Tidio, agents had to manually look up orders in Shopify to cancel, modify, or refund them, and the company relied on multiple tools that made tracking support and sales more difficult. Procosmet turned to Tidio, using live chat, chatbots, and analytics, along with Flows and Plus features.

With Tidio, Procosmet automated greetings, FAQs, lead capture, and newsletter sign-ups, while also handling order actions directly from the chat window. The results were strong: sales increased by 23%, lead generation grew 500% to more than 100 leads per month, and conversions rose by 27%. Tidio also helped stabilize conversion rates and improve customer satisfaction from 3.8 to 4.7 out of 5.

Procosmet

Lorenzo Fiorini

Chief Executive Officer