Case Study: Whisker Bag achieves $100K/year in sales and full customer-service automation with Tidio

How We Turned Cat Travel Bag Idea Into a $100K/year Side Business

Whisker Bag, founded by Jano le Roux and Josue Torres, is an online retailer of custom cat travel bags launched in May 2020. Faced with COVID-era shipping delays, order cancellations and the need to reduce cart abandonment while fully automating customer service and sales, Whisker Bag implemented Tidio’s live chat and AI chatbot tools to improve customer experience and streamline operations.

Using Tidio, Whisker Bag added live chat for instant responses and built AI chatbot flows (welcome, FAQ, sizing, exit‑intent and discount bots) to qualify traffic, segment leads and automate support. The result: response times dropped to seconds, the email list grew 4x in three months, retargeting became more effective with qualified leads, customer satisfaction rose with continuous 5‑star reviews, and the business scaled into a roughly $100K/year side venture — all enabled by Tidio.

Whisker Bag

Jano le Roux

Whisker Bag