Case Study: Lily of the Valley achieves 30.56% returning customer rate with Tidio

How To Sell Underwear Online Using Free Tools and Influencer Marketing

Lily of the Valley is a Philippines-based Shopify store founded by Camille that sells custom nursing bras, period panties and other made-to-order underwear. Her main challenge was converting and retaining customers who needed personalized sizing and reassurance — many visitors were unsure how to measure themselves and hesitant to ask. To engage shoppers in real time and build trust, she turned to Tidio, installing its free Facebook Messenger integration and chatbot tools on the site.

Using Tidio’s free chat and several custom chatbots (welcome, FAQ, delivery tracking, returns and shipping zones), Camille automated answers, sped response times and routed complex queries to her directly. Combined with influencer marketing, the Tidio-powered setup boosted conversions (from 1.95% to as high as 2.93%) and grew returning-customer rates from about 1.28% to 30.56%, while generating strong customer reviews — all achieved on Tidio’s free plan.

Lily of the Valley

Camille Escudero

Founder