Case Study: Broadley recreates in‑store customer experience online and boosts sales with Tidio

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Preview of the Broadley Case Study

How to Recreate In-Store Customer Experience Online and Boost Sales

Broadley — the 124‑year‑old family retailer behind the Small Wallets brand (founded online by Alex Broadley) — faced the challenge of recreating its warm, personalized in‑store experience for online shoppers. To solve this, Broadley turned to Tidio, adopting Tidio’s live chat, chatbot templates and later the Communicator plan to bring a concierge‑style experience to the Small Wallets eCommerce site.

Using Tidio’s chatbots (over 30 bots handling FAQs, cart recovery, lead generation and sales), live visitor insights, viewed‑pages data and the mobile app for instant replies, Small Wallets automated repetitive tasks while personalizing shopper interactions. Tidio helped the business win a first corporate order (10 wallets for a wedding) and drove roughly £2.7k–£2.9k in sales within two months, improving response speed, customer satisfaction and measurable online conversion.


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Broadley

Alex Broadley

Broadley


Tidio

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