Case Study: Mometrix (online test-prep platform) slashes cart abandonment by 25% with Tidio

How Our Virtual Customer Service Slashed Cart Abandonment by 25%

Mometrix, a US-based test-prep company that evolved from a bookstore into the online Mometrix University platform, faced surging phone and email support requests after going digital. To provide faster technical support, educate users, and cut checkout friction, Mometrix chose Tidio and deployed its live chat and chatbots (starting April 2019) to replace slow, costly telephone and email workflows.

Tidio implemented a mix of real-time chat and automated bots—an auto-reply for missed conversations, an “operator doesn’t respond” reassurance bot, and a cart-abandonment bot offering a 25% Flash25 discount. The Tidio solution helped Mometrix slash cart abandonment by 25%, generate more leads, increase chat volume and conversions, and move the business toward replacing telephone support.

Mometrix

Matt

Marketing Director