Case Study: Ad Hoc Atelier boosts conversions with Tidio

Ad Hoc Atelier Boosts Conversions Using Tidio Live Chat

Ad Hoc Atelier, an Italian fashion ecommerce marketplace for ethical, customizable products, wanted to improve customer communication and reduce its very high cart abandonment rate. The team needed a way to offer personalized, real-time support without relying on cold emails or phone calls, and chose Tidio live chat, chatbots, and shared inbox tools to help manage shopper conversations.

With Tidio, Ad Hoc Atelier added live chat widgets on product pages, used chatbots to recover abandoning visitors, and provided fast 24/7 support. As a result, conversion rates rose from 0.35% to 0.9%, cart abandonment dropped from 83% to 73%, and more than 50% of visitors who clicked to chat converted into paying customers.

Ad Hoc Atelier

Lorenzo Colucci

Co-founder and CMO