Case Study: White Claw boosts product amplification and summer brand perception with Tidal Labs

White Claw - Customer Case Study

White Claw partnered with Tidal Labs for its official launch, looking to increase product awareness and change perceptions around bottled beverages. The brand’s challenge was to introduce White Claw’s new hard seltzer offering — a mix of seltzer water, alcohol, and natural fruit flavor — to the market in a way that would resonate with fitness, health, spirits, and lifestyle audiences.

Tidal Labs executed a summer-focused content amplification campaign using its blogger network to feature White Claw in relevant recipes, party ideas, and lifestyle posts. The campaign helped generate a range of sponsored-style featured content across multiple blogs, but the case study does not provide specific performance metrics or quantified results.

White Claw