Case Study: Kohler achieves authentic inspiration content at scale with Tidal Labs

Tidal’s technology brings the ‘Bold Look of Kohler’ to life on this interactive ideas hub

Kohler, the home design brand known for its iconic “As I See It” campaigns, needed a more flexible, content-rich way to present inspiration alongside products across multiple social channels. Its Tumblr-based idea hub was limited in organization and display, so Kohler turned to Tidal Labs and its social publishing/content platform to modernize the experience for the digital age.

Tidal Labs worked with Kohler and its agency, Organic, to build the IDEAS inspiration hub, migrate and structure Kohler’s archive, integrate product catalog data, and enable content creation at scale through custom tools and the CreatorExchange network. Since launch, Kohler has produced 100+ original content pieces, attracted millions of visitors, driven thousands of design consultations, and increased “Where to Buy” searches by 200% among visitors exposed to ideas.kohler.com.

Kohler

Kristen Wojhan

Digital Director