Case Study: HarperCollins grows the Avon Romance community with Tidal Labs

Tidal presents the new Avon Romance!

HarperCollins wanted a fresh, more engaging home for its Avon Romance blog and a way to build a stronger community around its authors and readers. To solve this, HarperCollins worked with Tidal Labs and its Tidal API platform to launch a new Avon Romance destination where fans could share their love of books and romance content.

Tidal Labs helped create a more attractive AvonRomance.com with contributor-driven blogging and social sharing features that empowered readers and authors alike. The launch generated early press coverage from Publisher’s Weekly, USA Today, and MediaBistro, while also helping HarperCollins expand its reader community and give authors like Wendy Corsi Staub a direct channel to reach a larger audience.

HarperCollins

Angela Tribelli

Chief Marketing Officer