Case Study: Old Spice Boosts Product Launch PR with Tidal Labs Influencer Marketing

Old Spice - Customer Case Study

Old Spice, working with PR agency Citizen Relations, needed a faster, more measurable way to support product launch PR with influencer programs tailored to each new release. They turned to Tidal Labs and its ContentMetric platform to help promote launches for Old Spice bar soap, body spray, and hair care products through a targeted influencer strategy.

Tidal Labs built a private network of men’s grooming influencers through its CreatorExchange network and top media partnerships, enabling authentic blog, Twitter, and Instagram activations tied to Old Spice’s creative brand prompts. The campaigns generated hundreds of posts, thousands of giveaway entries, 1,234,488 potential stream impressions, and 7,800 social shares, helping Old Spice drive broad awareness and engagement across multiple launches.

Old Spice