Case Study: Old Spice accelerates influencer-driven product launches with Tidal Labs

Old Spice - Customer Case Study

Old Spice wanted a more modern, measurable way to accelerate product launches with influencer marketing. Working with Tidal Labs, and its ContentMetric platform and CreatorExchange network, the brand needed a tech-driven approach to activate grooming influencers across new launches for bar soap, body spray, and hair care products.

Tidal Labs built a private network of male grooming influencers and deployed it across multiple campaigns, creating organic content on blogs, Twitter, and Instagram. The program generated hundreds of posts from dozens of influencers, tens of thousands of views, hundreds of shares, and thousands of giveaway entries, helping drive strong engagement around hashtags like #smellitforward.

Old Spice