Case Study: Norwegian Cruise Line boosts brand awareness and engagement with Tidal Labs

Norwegian Cruise Line - Customer Case Study

Norwegian Cruise Line wanted to expand its year-round influencer marketing program to grow brand awareness in a way that embodied its "freestyle cruising" ethos. The cruise line partnered with Tidal Labs to design this program, which required identifying a diverse network of influencers and managing the relationships effectively.

Tidal Labs implemented its Influencer Relationship Management platform to recruit, profile, and activate a wide network of influencers for Norwegian Cruise Line. The customized platform automated campaigns and tracked their performance, resulting in 19 campaigns that generated 973 posts, a reach of 14.4 million potential customers, and significant engagement, including 808K reach for a specific new ship launch.

Norwegian Cruise Line