Case Study: Joules boosts Americas brand awareness with Tidal Labs

Joules - Customer Case Study

Joules, the British country outfitter, wanted to make a splash in the Americas with its colorful rain gear. To support this launch, the company worked with Tidal Labs, using a hand-selected group of fashionista influencers to help build awareness and show that rainwear can brighten up gloomy days.

Tidal Labs activated influencer content featuring Joules rain boots and raincoats across featured posts, helping the brand connect its products to style-conscious audiences. The campaign generated social proof through multiple blog posts and showcased Joules’ rain gear in real-life settings, though the case study does not provide specific numeric results or other measurable impact.

Joules