Case Study: Clarins drives authentic influencer marketing ROI with Tidal Labs

How Clarins Beat the Giants with an Army of Micro-Influencers

Clarins, the luxury skin care brand, wanted to move beyond a one-off influencer campaign and build a more strategic, ongoing digital presence in the U.S. market. After early success with its #WorthTheWrinkle activation, the team needed a scalable way to drive brand awareness, create authentic content for owned channels, and manage influencer relationships more efficiently.

To solve this, Clarins worked with Tidal Labs to launch a private-branded influencer network and automate influencer relationship management, content approvals, fulfillment, and reporting. Using Tidal Labs’ platform and TalentSpider discovery tools, Clarins built a data-driven creator program that delivered about 370 activations across 165 unique creators, nearly $4M in earned media value, and an average ROI of 14.3x, while also improving engagement and reducing the time and cost required to manage campaigns.

Clarins

Maria Bertorelli

VP of Sales and Marketing