Case Study: Farm Rich boosts Super Bowl engagement with Tidal Labs

Farm Rich - Customer Case Study

Farm Rich worked with Tidal Labs to boost awareness and engagement around its game day snack products during the Super Bowl season. The challenge was to stand out in a crowded sports-food moment and inspire consumers to think of Farm Rich as the go-to “halftime hero” for entertaining at home.

Tidal Labs executed a multi-wave influencer campaign featuring 20 diverse food and parenting creators who produced blog posts, photos, and video content, shared across social channels, and drove traffic to a FarmRich.com landing page. The campaign also encouraged user-generated posts through a #HalftimeHero giveaway and real-time Super Bowl engagement. The program generated 13.4M impressions and 559 images, creating broad reach and strong participation around the brand.

Farm Rich