Case Study: Epicurious engages 417 influencers across 14 campaigns with Tidal Labs

Epicurious - Customer Case Study

Epicurious partnered with Tidal Labs to engage a curated private network of top foodie bloggers, Pinterest stars, and Instagram influencers for editorial and publisher-driven campaigns. The challenge was to amplify content and brand storytelling across social channels in a way that felt authentic and reached the right food-loving audiences.

Using Tidal Labs’ influencer network and campaign management approach, Epicurious ran 14 campaigns with 417 influencers, generating strong content distribution and engagement around featured recipes and branded themes. The result was broad influencer participation and highly visible creative output, including major content collections such as the 986-image Guinness-Pretzel Truffles campaign, demonstrating measurable scale for Tidal Labs and Epicurious.

Epicurious