Case Study: Clarins achieves 9x higher engagement with Tidal Labs Creator Community platform

Clarins drives 9x higher engagement with Tidal Labs

Clarins USA, a luxury skincare brand, faced the challenge of falling behind in digital marketing. They needed an authentic way to reach millennial audiences through influencers but found their manual process of managing creators and product fulfillment was not scalable. To address this, they partnered with vendor Tidal Labs.

Tidal Labs implemented its Creator Community platform to build and activate an owned network of influencers for Clarins. This solution allowed the Clarins team to refocus on strategy and relationships instead of manual labor. The results were significant: over two years and 17 campaigns, Clarins built a network of over 200 influencers who produced more than 5,000 pieces of content, achieving 9x higher engagement than the brand's own Instagram channel.

Clarins