Case Study: Clarins boosts influencer content production and efficiency with Tidal Labs

Clarins - Customer Case Study

Clarins USA wanted to scale influencer marketing for seasonal beauty campaigns without adding headcount or overwhelming its team. Working with Tidal Labs and its ContentMetric platform, Clarins needed a more efficient way to find influencers, manage communication, fulfill products, review content, and report results for its #worththewrinkle and related campaigns.

Tidal Labs automated much of the influencer workflow, reducing manual handoffs and making it easier for Clarins to run large, just-in-time campaigns. As a result, hand interactions per influencer dropped from 1.2 to 0.75, and the time and effort spent by marketing managers for each earned engagement fell by a factor of 4 in the first 8 weeks. Clarins also generated more than 1,400 original images and hundreds of high-quality posts for reuse across owned channels.

Clarins