Case Study: Santander improves ticket control and utilization with TicketManager

Santander boosts ticket utilization to over 90% with TicketManager

Santander, a major global financial institution, faced inefficiencies in managing its large portfolio of event tickets for client entertainment. Their process, which limited system access to a small group of administrators who submitted requests on behalf of employees, created bottlenecks and a lack of transparency. The challenge was to maintain control over ticket allocation while making the process more efficient for its over 9,000 employees. To address this, Santander partnered with the vendor TicketManager.

By implementing TicketManager's ticketing service, Santander provided controlled access to its employees, allowing them to see available tickets and submit their own requests for managerial approval. This solution eliminated administrative middlemen, increased transparency, and drove higher ticket utilization. As a result, over 90% of tickets are now used for client relationships, and TicketManager provided an easy-to-manage process with built-in controls.

Santander