Case Study: Barclays Center elevates client entertainment with TicketManager

How the pro's make company tickets and suites work? Barclays Center and Broadridge Financial share their secrets

Barclays Center, a major Brooklyn venue, partnered with TicketManager to support its client entertainment efforts around tickets and suites. The challenge was making sure these premium assets were used strategically rather than casually, with a clear plan, strong internal communication, and the right resources behind them.

TicketManager helped Barclays Center manage and activate its ticket and suite inventory in a more organized way, enabling the team to think through who to invite, why to invite them, and how to communicate opportunities across the organization. The result was a more intentional client-entertainment program with better alignment to business goals; however, the case study did not provide specific numerical results or measurable impact.

Barclays Center

Mike Lahaie

VP Premium Partnerships