Case Study: CDW streamlines sponsorship ticket management and unlocks data-driven ROI with TicketManager

CDW unlocks 360° sponsorship data across 4+ leagues with TicketManager

CDW, a major technology products and services provider, faced a challenge in managing its extensive portfolio of sports sponsorships. The company relied on a manual process of spreadsheets and email to track and distribute event tickets, which was inefficient and did not scale for a business of its size. This decentralized approach managed by regional salespeople made it difficult to ensure proper ticket usage and measure impact. CDW turned to TicketManager for a centralized solution to manage these sponsorship assets.

By implementing TicketManager, CDW gained a holistic, 360-degree view of all its event assets across various sports sponsorships. The solution provided a rich data set that replaced anecdotal evidence with real-time, measurable results, enabling the company to make truly data-driven decisions about its sponsorship efforts. TicketManager provided the scalable platform needed to organize, track, and measure the ROI of all events, unlocking significant new value from its sponsorships.

CDW