Case Study: CDW unlocks data-driven sponsorship ROI with TicketManager

CDW - Customer Case Study

CDW, a technology products and services company serving business, government, and education, used sports sponsorships to connect with prospects and customers. However, its ticket and sponsorship management process was fragmented across spreadsheets, emails, and regional sales teams, making it difficult to scale, track usage, or measure ROI.

CDW implemented TicketManager to centralize sponsorship asset management, assign tickets, track attendance in real time, and capture data across its portfolio. With TicketManager, CDW gained a rich dataset for ticket and event ROI, enabling more data-driven decisions and better visibility into the impact of its sponsorships across the PGA TOUR, MLB, NFL, NBA, and more.

CDW

Dan Frystak

Senior Manager of Brand & Sponsorships