Case Study: BBVA improves sponsorship ROI and ticket reporting with TicketManager

BBVA measures sponsorship ROI with TicketManager and zero downtime

BBVA, a global financial institution, faced significant challenges managing its extensive sports sponsorship assets, including tickets and suites for teams like the Cleveland Cavaliers and Houston Rockets. Their legacy system was cumbersome, leading to inventory errors like double-booked tickets and a lack of accessible reporting, making it nearly impossible to prove the ROI of client entertainment. This inefficiency prompted them to seek a new solution from the vendor TicketManager.

By implementing TicketManager's event management platform, BBVA gained an easy-to-use system with robust reporting capabilities designed to demonstrate the value of client entertainment. The migration was seamless with zero downtime, allowing the bank to continue managing its significant number of assets without interruption. The solution provided immediate access to dozens of reports, finally enabling BBVA to easily measure the return its entertainment investments were delivering.

BBVA