Case Study: BBVA measures sponsorship ROI with TicketManager

BBVA - Customer Case Study

BBVA, a global financial institution, needed a better way to manage tickets and suites for its sports sponsorships. Its legacy system was difficult to use, caused inventory confusion, and made it nearly impossible to generate the reporting needed to measure the value of client entertainment.

By switching to TicketManager, BBVA gained an easy-to-use platform with dozens of ready-to-run reports for tracking ticket usage and return on sponsorship investments. TicketManager also enabled a smooth migration with zero downtime, helping BBVA manage tickets for its largest U.S. markets without missing a beat.

BBVA

Rishi Naran

Assistant Vice President of Sponsorship