Case Study: Anheuser-Busch boosts ticket ROI and reduces waste with TicketManager

Anheuser-Busch cuts ticket waste to 2.76% with TicketManager

Anheuser-Busch, a global brewer and major live event sponsor, faced the challenge of millions of dollars in unused ticket assets despite an already high usage rate. They partnered with TicketManager and its All Access service to push closer to 100% utilization of these tickets and recoup lost value.

The solution involved using TicketManager's platform to sell unused tickets and integrate them into a consumer loyalty program. This strategy drastically reduced their unused ticket rate to under 3% and generated enough revenue to cover the annual cost of TicketManager's services within the first month, recouping millions of dollars annually.

Anheuser-Busch