Case Study: Thirsty Planet Brewery achieves streamlined tour bookings and increased ticket sales with Ticketbud

How A Local Brewery Optimized Its Tour System

Thirsty Planet Brewery, an Austin craft brewer known for its environmental focus and local charity support, was struggling to manage growing Saturday tours. Their improvised ticketing setup caused delayed confirmations, occasional double bookings, and time-consuming manual ticket creation that pulled staff away from brewing.

Switching to Ticketbud automated online registration and gave the team real-time visibility into tour demand, eliminating manual ticketing and overbooking. The streamlined system saved staff time, improved crowd management, and helped drive their most successful event yet—their anniversary party—by enabling broader online sales and higher turnout.

Thirsty Planet Brewery

Ben Sabin

Assistant Brewer