Case Study: Russells International Circus simplifies ticketing and pricing with Ticket Tailor

Russells International Circus delivers a two-hour spectacular with Ticket Tailor

Russells International Circus, a renowned UK-based circus, required a straightforward and flexible ticketing solution to manage their complex pricing strategies for their spectacular shows. They chose Ticket Tailor as their ticketing partner to handle their various promotional offers and discount campaigns efficiently.

Using Ticket Tailor, the circus leveraged features like Override to quickly set different prices for special offer days and Ticket Grouping to easily split tickets into different price categories. The Discount Codes feature was particularly useful for creating targeted promotions that helped them measure the success of their different advertising efforts. Ticket Tailor provided an easy-to-use system that supported the circus's operations, allowing them to focus on delivering their award-winning performances.

Russells International Circus