Case Study: National Museums NI streamlines multi-site ticketing with Ticket Tailor

National Museums NI boosts pre-booking from 10% to 95% with Ticket Tailor

National Museums NI, a group of four premier cultural and tourist destinations in Northern Ireland, needed a new system to manage their entire ticketing journey. This challenge became more pressing during the pandemic, as they had to shift from mostly walk-up visitors to a model requiring nearly universal pre-booking for their safety and operations. They implemented Ticket Tailor's online ticketing service to address this need.

Ticket Tailor provided a seamless and simple booking experience for customers across both desktop and mobile. The platform was remarkably easy to set up and customize across all four museum sites, with the vendor's support team quickly addressing even complex queries. The solution was an essential cog in the museum's operations, enabling them to successfully reopen. As a result, pre-booking rates jumped from 10% to 95%, and the museums now consistently outperform industry benchmarks.

National Museums NI