Case Study: Leeds 2023 delivers accessible, flexible event ticketing with Ticket Tailor

Leeds 2023 sells out 5 Nest performances with Ticket Tailor

Leeds 2023, an independent not-for-profit organization, orchestrated a city-wide Year of Culture featuring hundreds of diverse events. Their challenge was to find a flexible and cost-effective ticketing partner that could handle everything from small stakeholder events to large-scale productions, integrate seamlessly with their website, and support unique features like Pay What You Decide pricing and bespoke seating plans without creating barriers for their audiences.

Ticket Tailor provided the solution with its intuitive platform, which was integrated directly into the Leeds 2023 website. Key features like a free check-in app, a versatile API for live reporting, waitlist functionality, and the ability to easily resend lost tickets were instrumental. The results included sold-out events, a seamless customer booking journey with very few issues, and the ability to gather invaluable audience data for evaluation, helping Leeds 2023 successfully achieve its goal of making culture more accessible.

Leeds 2023