Case Study: The Media Leader boosts live event engagement with Tickaroo

The Media Leader boosts live blog interactions by 295% with Tickaroo

The Media Leader, a publication covering the media industry, sought to transform its live coverage of the Cannes Lions festival from simple reporting into an engaging, shared experience for its audience. To achieve this, they utilized the Tickaroo Live Blog platform.

Tickaroo's solution enabled The Media Leader to combine real-time reporting, commentary, multimedia, and new interactive features like emoji reactions and quizzes. This created a two-way experience that sustained high audience attention. The results were significant: while average engagement time remained high at over 3.5 minutes, audience interactions nearly tripled, increasing by approximately 295% from 2025 to 2026. Tickaroo helped the publication sustain reader participation throughout the entire event.

The Media Leader