Case Study: Stears boosts election coverage traffic with Tickaroo Live Blog

Stears boosts election traffic 1632% with Tickaroo

Stears, a subscription-based data and insight provider, faced the challenge of covering the rapidly unfolding 2023 Nigerian elections in an engaging and digestible format to meet ambitious traffic targets. They needed a live blog software solution that could enhance their search engine visibility and support real-time data presentation.

Tickaroo's live blogging software provided the solution, enabling Stears to publish concise, SEO-optimized updates with dynamic imagery. This implementation led to a massive increase in traffic, with a 1039% rise during the presidential election and a 1632% rise during the gubernatorial races. The live blog also significantly expanded Stears' international reach and was linked to by major sites like Wikipedia and The Guardian, greatly improving their online visibility.

Stears