Case Study: MADSACK Media Group streamlines real-time news coverage with Tickaroo

MADSACK Media Group uses Tickaroo for nearly a decade to power live coverage

The customer, MADSACK Media Group, faced the challenge of meeting audience demand for instant, real-time updates across various stories and events. Their existing publishing workflows lacked an integrated solution for live blogging, creating operational friction and slowing down their coverage. To address this, they worked with vendor Tickaroo and its Live Blog product.

Tickaroo implemented a solution through a Power Up integration with the Arc XP ecosystem. This allowed MADSACK Media Group to embed Tickaroo live blogs directly into their Arc XP CMS workflows, eliminating the need to switch systems. The results included faster publishing of live coverage, reduced operational friction, improved newsroom efficiency, and enhanced audience engagement through richer, real-time storytelling.

MADSACK Media Group