Case Study: MADSACK Media Group achieves seamless live reporting and collaboration with Tickaroo Live Blog

MADSACK Media Group streamlines live blogs across 15 newspapers with Tickaroo

MADSACK Media Group, one of Germany's largest publishers of regional daily newspapers, needed a solution to streamline live reporting and enhance collaboration across its numerous publications. They partnered with Tickaroo to implement its Live Blog Tool to address these challenges.

Tickaroo provided a user-friendly and fail-safe live blogging platform that allowed multiple reporters to work simultaneously on events. Key features included customizable embeds, content syndication via RSS feeds, and an editorial approval process. This solution enabled seamless collaboration across the media group and efficient content sharing. As a result, MADSACK Media Group, which receives around 5 million monthly visits, successfully covered major events like the Kieler Woche, keeping traffic on their own sites and providing editors with detailed reader engagement statistics.

MADSACK Media Group