Case Study: MADSACK Media Group streamlines live blogging and syndication with Tickaroo

MADSACK Media Group - Customer Case Study

MADSACK Media Group, through its RND publishing group, needed a simple way to run fast, reliable live reporting across many regional newspapers and websites while keeping audiences engaged on their own pages. The company wanted a tool that could support multiple reporters, handle large live events, and make collaboration across publications easier. Tickaroo’s Live Blog Tool was used to meet these needs.

With Tickaroo, RND streamlined live blogging across 15 regional newspapers using features such as live blog syndication, RSS/content streams, a customizable JavaScript embed widget, and editorial approval workflows. The result was smoother collaboration between newsrooms, easier sharing of live content across publications, and rich live coverage for major events like Kieler Woche, which draws over three million spectators annually. RND also reported around 5 million visits per month, helping show the scale at which Tickaroo supports its live reporting operations.

MADSACK Media Group