Case Study: Zipcar achieves improved fleet utilization and increased profits with TIBCO Software's Spotfire

ZipCar - Customer Case Study

Zipcar, the world’s leading car‑sharing service with hundreds of thousands of members and thousands of vehicles across urban areas and campuses, faced the challenge of sustaining rapid growth while ensuring 24/7 vehicle availability and maximizing fleet utilization. Traditional static reporting couldn’t keep up with the company’s need for fast, granular insight into member behavior, vehicle performance and pricing.

Zipcar implemented TIBCO Spotfire enterprise analytics to integrate financial and operations data into a visual, interactive platform used across finance, operations and marketing. The solution enabled vehicle‑level drilldowns, faster pricing and fleet decisions, and empowered managers with real‑time analysis—driving stronger fleet utilization, successful expansion, improved margins and measurable cost savings.

ZipCar

Ed Goldfinger

CFO