Case Study: Yakult achieves 15–20% increase in new product sales with TIBCO Software's Spotfire

Yakult’s New Product Sales in the Netherlands Increase 15 to 20% with Spotfire

Yakult, the global probiotic beverage company, faced a puzzling sales shift in the Netherlands after new competitors entered the market. Analysts needed to pinpoint the drivers of an unexpected category surge, but legacy tools like Excel made multi-source analysis slow, error-prone, and focused more on data wrangling than on business insight.

By adopting TIBCO Spotfire, Yakult integrated sales, marketing, POS and media data to visualize trends by region and retailer, quickly isolating the marketing-mix elements that drove growth. The insights informed smarter budget decisions, strengthened retailer conversations (avoiding unnecessary price cuts), and accelerated new-product distribution—raising sales by 15–20%—while cutting data preparation from hours to minutes and delivering a clear competitive advantage.

Yakult

Egbert Jan Vierkant

Market Analyst